- advertising and publicity
- Деловая лексика: реклама и пропаганда
Универсальный англо-русский словарь. Академик.ру. 2011.
advertising and publicity
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Directorate of Advertising and Visual Publicity — The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India including public sector undertakings and autonomous bodies.… … Wikipedia
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Publicity stunt — in Salt Lake City,1910: Little Hip the elephant, advertising newspaper theater … Wikipedia
publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… … New Dictionary of Synonyms
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
Publicity and Advertising — Publicity and Advertising, meist in den abgekürzten Versionen P A oder ad/pub genutzt, ist ein Begriff aus dem Marketing, und zwar insbesondere dem der Filmwirtschaft. Hiermit wird die umfassende Vermarktung des gegenständlichen Films beschrieben … Deutsch Wikipedia
Publicity — Marketing Key concepts Product marketing · Pricing … Wikipedia
advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… … English dictionary for students
